Each day, marketing and advertising agencies are faced with fierce competition from around the world. This is in addition to direct competition from clients who have found other alternatives — building an in-house marketing team, for instance. Yet, perhaps one of the most significant threats to agencies is advertising fraud.

Protection is a great thing and you can't ever get enough of it. In today's advertising industry, it is much needed, now more than ever.

Like many marketers, you might find yourself tasked with tackling one of the most pressing issues in the advertising industry: ad fraud. No surprises there; it is a concern that has surfaced again and again in the last few years.

Over the last couple of years, the abuse of programmatic advertising and online advertisements via bots that fraudulently inflate traffic and engagement metrics has been a hot topic of discussion in the advertising industry.

Ad fraud continues to be a massive problem for the digital advertising industry. Clicks and impressions matter, but not if they’re from a bunch of bots rather than real humans.

The question “How is ad fraud impacting the stability of digital advertising?” is very common among most marketers. Each year, fraud forms a crucial part of why it is so difficult for businesses to set realistic budgets and targets for their digital advertising spending. It is an unfortunate - widespread concern.

A Total of Six Japanese Women Entrepreneurs Selected will Present a Unique Business Plan at EY Award Ceremony December 16.

Pay per click (PPC) advertising is nothing new. It’s a well-tested tactic that can bring in a lot of traffic in a short amount of time. To this day, PPC advertising remains one of the best advertising tools you can have in your arsenal.

Competitor brand bidding is a great marketing strategy for making your competitor’s traffic work for you.

When figuring out how to improve pay-per-click (PPC) ads conversion, there is one thing that you’ll have to constantly do for things to work – and that’s testing.

Tokyo-based Spider Labs, Ltd. has announced it has raised $5 Million in its Series B funding round, with primary investors including Headline Asia Fund, Mitsubishi UFJ Capital, Darwin Venture Management, and Golden Asia Fund.

Over $4.8 Million in Online Advertising Fraud Has Been Detected by Spider AF, the Company's Automated Fraud Countermeasure Tool.

Company A detected 107 invalid clicks in less than two weeks of using Spider AF’s trial. Recuperating about 3% of their total advertising costs, this is a story of how they fought and overcame ad fraud.

Talking about the clothing business, Yofuko-no-Aoyama (Aoyama Clothing) ranks amongst the top in Japan. The company continues to thrive with increasing investments in new businesses such as offline-2-online (o2o) and digital transformation (DX), and it currently boasts the No.1 market share in the clothing industry in the country.

Although the most effective means to counter ad fraud is to use an ad verification tool, we all know that they cost money.

Each day, marketing and advertising agencies are faced with fierce competition from around the world. This is in addition to direct competition from clients who have found other alternatives — building an in-house marketing team, for instance. Yet, perhaps one of the most significant threats to agencies is advertising fraud.

Protection is a great thing and you can't ever get enough of it. In today's advertising industry, it is much needed, now more than ever.

Like many marketers, you might find yourself tasked with tackling one of the most pressing issues in the advertising industry: ad fraud. No surprises there; it is a concern that has surfaced again and again in the last few years.

Over the last couple of years, the abuse of programmatic advertising and online advertisements via bots that fraudulently inflate traffic and engagement metrics has been a hot topic of discussion in the advertising industry.

Ad fraud continues to be a massive problem for the digital advertising industry. Clicks and impressions matter, but not if they’re from a bunch of bots rather than real humans.

The question “How is ad fraud impacting the stability of digital advertising?” is very common among most marketers. Each year, fraud forms a crucial part of why it is so difficult for businesses to set realistic budgets and targets for their digital advertising spending. It is an unfortunate - widespread concern.

Pay per click (PPC) advertising is nothing new. It’s a well-tested tactic that can bring in a lot of traffic in a short amount of time. To this day, PPC advertising remains one of the best advertising tools you can have in your arsenal.

Competitor brand bidding is a great marketing strategy for making your competitor’s traffic work for you.

When figuring out how to improve pay-per-click (PPC) ads conversion, there is one thing that you’ll have to constantly do for things to work – and that’s testing.

Although the most effective means to counter ad fraud is to use an ad verification tool, we all know that they cost money.

Explore Spider AF, our very own world-class anti-fraud tool, and how it analyzes big data to calculate invalid access and estimate fraud damages.

Over the years, many businesses have opted for in-house advertising operations in running their ad campaigns instead of employing a traditional ad agency. However, one thing in-house ad operators should be aware of is ad fraud.

The knowledge of SEO techniques is, to website operators, as essential as knowing how to run web ads. When you choose the right keywords and create engaging content around them, you're almost guaranteed to generate a lot of traffic to your site.

Have you ever had an issue when using Google Ads where even though you’ve finished setting up your campaigns, you’re still not getting any impressions? Or even if you search for a keyword you used in your campaigns, your own ad won’t pop up? There are many reasons why your ads may not be displaying, and you may be wondering what to do to fix them.

Invalid traffic, also known as IVT, is an internet advertising term that refers to an ad being accessed by something other than legitimate users.

A Total of Six Japanese Women Entrepreneurs Selected will Present a Unique Business Plan at EY Award Ceremony December 16.

Tokyo-based Spider Labs, Ltd. has announced it has raised $5 Million in its Series B funding round, with primary investors including Headline Asia Fund, Mitsubishi UFJ Capital, Darwin Venture Management, and Golden Asia Fund.

Over $4.8 Million in Online Advertising Fraud Has Been Detected by Spider AF, the Company's Automated Fraud Countermeasure Tool.

Anti-ad fraud tool, Spider AF, has partnered up with advertising effectiveness measurement platform, AD Ebis by YRGLM Inc., to increase awareness of ad verification and to promote the health of the Internet advertising industry.

Anti-ad fraud tool, Spider AF, has begun offering an agency sales plan for web advertisers. The plan will have no initial setup costs and will start from 30,000 yen ($300) on a monthly basis. By preventing the threat of fraud, you can focus on real ad performance.

Spider Labs, Ltd., (Minato-ku, Tokyo; President: Satoko Ohtsuki, hereinafter called Spider Labs) has been selected to participate in the East Coast Expansion Course of X-HUB TOKYO, a global startup accelerator program sponsored by the Tokyo Metropolitan Government. Spider Labs aims to further expand activities globally by leveraging the North American startup ecosystem.

Get 1 month of free fraud diagnostics with a tailored fraud detection tool. The offer is limited to the first 5 companies to enter.

Spider Labs, Ltd. (Minato-ku, Tokyo, CEO: Satoko Otsuki, hereinafter referred to as Spider Labs) is pleased to announce Spider AF, one of Japan’s largest ad-fraud countermeasure tools, partnering with Yahoo Japan Corporation (HQ: Chiyoda-ku, Tokyo, CEO: Kentaro Kawabe, hereinafter referred to as Yahoo! JAPAN) for its advertising service, Display Ads.

This report reveals estimated Ad Fraud damage of $38.5M, detected in Japan. Download now to get the latest in Ad Fraud.

Spider Labs’ Spider AF Platform Enables Advertising Agencies to Block Ads from Competitors, Click Farms, Malicious IPs, Unapproved Content and more.

Spider Labs’ Spider AF Platform Enables Advertisers to Hide Ads from Competitors and Click Farms, Automatically Block Malicious IPs, Block Unapproved Content and more.

Tokyo-based Spider Labs, Ltd., developer of the Spider AF anti-advertising fraud software, has announced that affitown byGMO, Geniee, and FLYWHEEL are the latest addition to its roster of partner companies enrolled in the SHARED BLACKLIST (SBL), an industry-wide list of fraudulent affiliates and publishers shared between major ad companies.

Phybbit is celebrating its 10th anniversary and is pleased to announce a change in the company name and relocation of the head office.

Phybbit wants to bring to your attention that there are suspicious emails that have been sent from outside of Japan that are targeting the credibility of “SpiderAF”, an ad fraud countermeasure tool developed an provided by Phybbit Co., Ltd.

Phybbit’s AI-Driven “Spider AF” Tool Proven to be the Most Effective at Identifying Advertising Fraud